This Startup Wants to Modernize Moods Boards

A year into the pandemic, a whole lot of people have already taken on design projects to improve their homes, and a pretty significant number of individuals have similar plans for 2021. Even those who may not have explicit redesign plans have certainly spent a few idle hours brainstorming—even if only to pass the time. Now, a relatively new startup is turning digital design mood boards into something both shareable and shoppable. The Landing, a platform that gives its users the power to create virtual moodscapes capable of conveying their wildest design dreams, looks set to make waves.

The Landing briefly began life as a furniture staging company, though that quickly changed once 2020 made such a business model essentially impossible. Instead, cofounders Ellie Buckingham and Miri Buckland realized that the real opportunity lay in “empowering creativity and empowering individuals to create digital and physical spaces,” as Buckingham recently told TechCrunch.

Pulling in equal measure from real-world furniture objects and ready-made graphic design elements, the platform seems to bridge the gap between dreaming and shopping, letting users’ imaginations run wild while tying inspiration back to tangible products. And what’s more, The Landing’s functionality is fairly intuitive. Users create “workspaces,” either starting from complete scratch or choosing from prefab workspaces organized around aesthetics such as “Abstract,” “Maximalist,” and “Mid-Century.”

From there, users play a hybrid role of graphic designer and interior decorator, dragging, dropping, scaling, and arranging preselected or custom-loaded imagery as they see fit. Most important, though, these canvases are populated with a plethora of furniture and design objects, arranged along dimensions ranging from color to room to manufacturer. While designers are welcomed to use the platform, it’s more oriented toward average consumers.

With $2.5 million in seed funding secured, The Landing hopes to soon add on a social layer, making it easier for creators to share their designs with a community of like-minded users through profiles, feeds, and discovery elements. From there, the potential for social shopping by browsing user-generated content could follow, making for a sort of surreal take on Pinterest boards that places the objects of inspiration in lively new contexts. For now, though, The Landing definitely provides a novel outlet for design fans, almost like a smaller-scale, more right-brained version of Zillow rabbit holes

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